Transforming complex datasets into clear, actionable visual narratives.
My expertise in Power BI goes beyond simple drag-and-drop visualizations. I specialize in architecting robust data models and writing complex DAX (Data Analysis Expressions) measures to calculate key performance indicators (KPIs) that standard aggregations cannot handle.
From time-intelligence functions to dynamic row-level security, I build reports that are not only visually compelling but also secure and highly interactive. I have successfully deployed dashboards for executive reporting, production floor monitoring, and quality audit tracking.